Hue

Behavioural design

The concepts of focus, productivity and triggers are factors that often influence behaviour. This project was an exploration with the aim of understanding these concepts and how they inter-affect each other, allowing me to delve into elements of BJ Fogg's behaviour change model and Nir Eyal's concept of Hooked, among others.

Conclusion :

[Besides the aforementioned concept]; Through this inquiry, it was seen that complex states of mind such as focusing have several variables that influence action patterns, which are yet to be tapped, comprehended and leveraged and will need more experimentation and testing to make better sense of them.

...