❋ I've spent the last six years observing how people and businesses get stuck! ❋
I'm a UX designer and researcher. I notice the drop-off funnels, the forms nobody finishes, the dashboards nobody can read, the friction quietly costing revenue.
I sit with them. I take them apart. I design them away.
Work, summarized
I've worked across across healthcare, B2B, fintech, search, news media, and emerging markets - addressing rural health data in govt hospitals, patient drop-offs at a chronic-care startup, financial inclusion research in rural India, improving B2B sales efficiency in Indonesia, search experience for job-seekers, and more.
Select projects
Workflow Structuring · UX Design · Healthcare-Ops
UX Design · Product Strategy · User Research · Healthcare
UX Research · Heuristic Evaluation · Journey Mapping
UX Research · UI Design · Usability Testing · FMCG-Ops
UX Design · Stakeholder management · B2B Ops · Agile design
UX Research · Service Design · Behaviour Change
Praan health
Founding Product & Experience Designer
2025-26
Managed and built everything b2b, b2c, d2c, strategy
Experience,
summarized
Independent consulting
Designer & Researcher
2024-25
Researched & designed for USAID, Google, PhonePe, others
Quicksand design studio
Senior Design & Research Associate
2021-24
Traveled, researched & designed for &frnds, Google, others
Studio 5B, Dr. Reddy's
Design Research Intern,
Thesis Project
2020
Designed a service blueprint for behaviour change
Woxsen University
Student of Product Design
2016-20
Baby steps as a passionate designer and researcher
Make the complicated make sense.